Colgate-Palmolive - Wikipedia
In 1872, he introduced Cashmere Bouquet, a perfumed soap. In 1873, the company introduced its first Colgate Toothpaste, an aromatic toothpaste sold in jars. In 1896, the company sold the first toothpaste in a tube, named Colgate Ribbon Dental Cream (invented by dentist Washington Sheffield).